A social media platform that bridges divides.

Sparkable is a nonprofit building the first social media platform designed to bridge divides. For a world full of empathy and joy, not polarization and hate. 🌍✨

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A platform to share and find incredible content.

On Sparkable, you can find exceptional videos, articles, and podcasts that people with different views appreciate.

We're building the first platform entirely centered around bridging divides.

Boosting content that bridges divides instead of creating them.

Sparkable is the first social media platform designed entirely around the concept of bridging-based ranking, which amplifies content that bridges divides.

Sparkable is designed to amplify posts not when they get a lot of likes but when they get likes from people who would normally disagree.

Sparkable will measure what posts people have liked in the past on the platform. If people who have looked at but not liked identical posts in the past now do like the same post, it's a strong indicator that this post is valuable to people from different points of view, and Sparkable will amplify that post.

It's a work in progress, but we are driven by the vision of bringing communities together and fostering mutual understanding.

It takes courage to build a better world.

Working to increase understanding, peace, and freedom has always been challenging. Yet, it is more necessary than ever.

Martin Luther King Jr. being arrested for loitering ("hanging around") while present at a colleague's court case in 1958.
Martin Luther King Jr. being arrested in 1958 for loitering ("hanging around") while present at a colleague's court case. (Source)

Today's social media amplifies hate.

Today's big social media platforms are advertisement-based, meaning they're profit-driven. The advertisement business model leads them to rank and amplify content primarily based on engagement metrics 1 2. This can fuel radicalization, polarization, and hate 3 4. In the worst case, it can contribute to physical violence 5 6.

We urgently need to build better systems.

Let's put people over profit.

We believe a more insightful and peaceful online environment is possible with conscious design choices starting at the root level: The business model.

Healthier social media must be not-for-profit.

To spark new understanding.

If profit-driven social media platforms designed to keep us hooked can spread hate and divide us, it must be possible to build the opposite: a platform that brings communities together and builds mutual understanding.

Children at a party to introduce desegregated schools, Virginia, 1958 Β© Eve Arnold/Magnum Photos

Try it out now!


πŸ§‘πŸΎβ€πŸ€β€πŸ§‘πŸ» Community

Meet the community behind Sparkable.

Community Spotlight

From time to time, we interview and spotlight members of our community. See the featured community members here:

Featured Community Members - Sparkable Blog

Who should we feature next?

Join us on Slack!

Be the first to hear when we're looking for design feedback or specific expertise in trust and safety, digital peacebuilding, or other areas.

Help us build a platform that sparks empathy and understanding.

In our Slack channel, you'll find 150+ changemakers who share the same interest in a healthier online environment. We'd love to welcome you there!

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πŸš€ Team

Meet the people who have been building Sparkable.

We've had the privilege of working with amazing folks, some of whom are shown above. The people who have helped Sparkable so far are curious minds from different walks of life, united by a shared vision of a healthier online environment.

Our long-term goal is to build a team of talented people with diverse backgrounds and experience who align deeply with our mission of bridging divides.

Join our team!

Currently, we offer volunteering opportunities in different capacities ranging from UX design and software engineering to content moderation.

We'd love to hear from you if you want to help create healthier social media!

Partner (2022-2024)

About Migros Pioneer Fund

The Migros Pioneer Fund looks for and supports ideas with social potential. It enables pioneering projects that break new ground and seek out forward-looking solutions. Its impact-oriented funding approach combines financial support with coaching services. The Migros Pioneer Fund is part of the Migros Group's social commitment and is enabled by the Migros Group with around CHF 15 million annually. For further information: www.migros-pionierfonds.ch/en

Open Source License

Except for the trademark (c) Sparkable, this work is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License (cc).

Sustainability

Stripe Climate

At Sparkable, we contribute 1% of our revenue to carbon removal:

Sparkable: Our carbon removal commitment
Sparkable has joined Stripe Climate to help new carbon removal technologies scale. Learn more about what we’re doing and why it matters.