Prosocial reactions: a new way to surface high-quality content

Sparkable version 3.3 is here, and with this update, we introduce an innovation in social media design:

Prosocial (spark) reactions

How it works

Why we’re introducing prosocial reactions on Sparkable

Traditional reaction options, such as “like” or “angry,” tend to focus on post popularity and conformity in responses. This likely amplifies sensational or divisive content. Prosocial reactions take a different route, encouraging thoughtful and empathetic engagement, which boosts content that sparks positive reactions in others.

Our reaction features, building on prosocial design research (1, 2), focus on shaping a diversity of positive engagements with the posted content, ranging from compassion to inspiration.

Research shows that enabling feedback possibilities on positive psychology standards, rather than abstract likes, can shift user interaction toward supportive and less toxic discourse (3, 4). This approach aligns with the broader movement toward prosocial media designed to foster empathy, respectful dialogue, and shared meaning, rather than engagement by polarization and division (5).

Why prosocial reactions matter

• Foster meaningful connection over popularity: Rather than reinforcing algorithmic buzz, these reactions encourage users to reflect on why content resonates. This helps transform passive scrolling into intentional connection.
• Support healthier online habits: By centering on compassion, insight, and understanding, Sparkable aligns itself with platforms that aim to nurture emotional well-being rather than attention-grabbing engagement.
• Strengthen social cohesion: Prosocial features can reinforce the "social fabric" by promoting content that bridges understanding and balances diverse viewpoints, rather than amplifying echo chambers (6).

How to use the spark reactions

Here is a breakdown of each spark reaction available now:

Insight

Insight communicates that a post offered you a new perspective, made you think deeply, or taught you something valuable. This reaction says: “This post sparked new ideas and helped me see things differently.”

Compassion

Compassion communicates that a post highlighted a struggle, vulnerability, or a heartfelt experience and made you feel for others. This reaction says: “This post sparked compassion and reminded me of our shared dignity.”

Joy

Joy communicates that a post brought happiness, laughter, or a sense of lightness to your day. This reaction says: “This post sparked joy, lifted my spirits, and made my day brighter.”

Inspiration

Inspiration communicates that a post moved you to act, create, or dream bigger. This reaction says: “This post sparked a will to grow or contribute.”

Hope

Hope communicates that a post gave you optimism, encouraged you to take hopeful action, or highlighted progress. This reaction says: “This post sparked hope and reminded me that better things are possible.”

Respect

Respect communicates that a post showcased integrity, courage, or thoughtful work that deserves recognition. This reaction says: “This post sparked gratitude for someone’s positive action.”

Do you need another spark reaction?

If you notice in your everyday use of Sparkable that there’s a reaction missing or the feature could be improved otherwise, we’d love to hear your thoughts.

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